Platform migration is not a rare thing about affiliate marketing. It typically goes hand-in-hand with business expansion and the need for higher speed and data volumes, improved functionality, and, more generally, a more stable solution. Moving the affiliate program to a better-performing platform will dramatically boost performance if approached and carefully designed.
There are various methods of platform migration, depending on the type of platforms you are transitioning to. One of the most common forms of platform migration in affiliate marketing is shifting from one affiliate network to another, switching from an ad network to a SaaS affiliate platform, or an in-house solution.
Why do program owners change affiliate marketing platforms?
There are several reasons to change the platform, but they all rely on the two key factors: the functionality that the current platform can provide and its growth.
1 – Transparency of data
The lack of accountability and detailed monitoring of advertising campaigns is at the top of the list of reasons for moving to a new platform. Effective campaigns rely on knowing previous campaigns’ insights, which is difficult without access to campaign data. When you run an affiliate program as part of an affiliate network, you can miss certain data points. And who knows, they may have been essential to future ad campaign environments. Marketers switch to SaaS affiliate platforms to have access to all info.
2 – Development of business
When the affiliate program expands and hits a certain stage when it can function independently, the issue eventually arises in the program owners’ minds. Does it still make sense to run a program on an affiliate network and pay commissions to the network, or could it be more lucrative to set up your affiliate program on a different solution? Namely, introduce a program on a SaaS partner platform instead of an affiliate network.
3 – Price
Naturally, any company would look for ways to reduce its operating costs. For example, according to our calculations, customers who had switched from Tune (formerly HasOffers) to Scaleo at the beginning of 2019 saved an average of $150,000 a year.
If one succeeds in discovering a solution that provides the same service level at a lower price, it will not hurt to compare the two solutions. Especially with the free trial period, marketers have an excellent opportunity to try to see if the platform meets their needs.
What’s in the way of platform migration in affiliate marketing?
We’re not going to fool you or give you false hopes. It’s quite a challenge to migrate a platform! Especially in affiliate marketing. Program owners don’t just take it out of curiosity to try to see if it could turn out to be more useful. Marketers go for the migration platform only after thorough consideration of both risks and potential benefits.
Step-by-step guide if you plan to switch to another platform
1 – Analyze all pros and cons
First, evaluate both the pros and cons of the decision to switch platforms. You need to be 100% positive it’s the right decision to make money. In certain cases, taking into account the whole data transfer process, it may be cheaper to pay more for new integration on the old platform. However, given the potential for rapid business growth, it can be expected that the lack of certain features and different pricing schemes could impede your growth or cost you more in terms of new technologies. Several variables need to be considered, so allot enough time and do your due diligence first.
2 – Find a new platform here.
You need to find the most worthwhile solution before you make a final decision. Create a shortlist of alternative systems to search if they have the functionality you miss on the current platform. Analyze their pricing strategy, too – this is the bottom line of most decisions.
3 – Negotiate the mechanism of migration
Negotiate all migration platform terms. Consider in advance if you would need a temporary affiliate manager to help shift all the data or platform you move to include a platform management service and automatically migrate the data. Check both technical and legal specifications. When you’ve selected a platform to negotiate the closure deal with them, make sure you have enough time to move your data and connect with your partner while you’re still on the old platform.
4 – Announce the news to the affiliates
Think about how your affiliates can influence you, come up with some benefits, and talk with them about upcoming changes. First of all, contact your main partners. Assuming that you are migrating to another platform for better conditions; otherwise, there is no need to do so, your affiliates will also benefit from it. Only think about the terms about how to present these advantages.
In this phase, you might be part of ways with affiliates that are enrolled in your affiliate program but don’t work. Or on the contrary, it can serve as a justification for re-energizing low-performing affiliates or those who no longer perform at all. They may be drawn to the possibilities on a new platform and get back to your program.
5 -Develop new fabrics for marketing
It is not mandatory to change all of the content and marketing materials, but it is somewhat anticipated that a major change, such as switching to a different platform, would be followed by something brand new. And that’s exactly what modern marketing collateral is. Refresh your innovative concept, come up with new enticing catchphrases, create new landing pages. You don’t have to go as far as doing a complete rebranding in this way, but you’re updating the materials that still help your brand and can draw more interest. It would also be another excuse to connect with your affiliates.
6 – Check your marketing materials.
Because it’s not your first business day, you’ve probably carried out some marketing activities before, which means that all the top platforms and the listing of websites will have your details. To ensure that future clients and investors can google you, update all of your web and social media listings. After you have completed the platform’s migration phase, go through all of them, and ask to update your profile with the appropriate links.
Any thoughts about where to migrate your affiliate program?
With the COVID-19 effect on the economy, the platform of migration platforms is at the top of the list between advertisers and partner program owners. If they had these thoughts before, but the notion of an expensive data transfer mechanism contained them, the focus has changed today. Right now, certain advertisers or program owners feel the need to change the platform more than ever before.
Why Scaleo affiliate software?
In the industry, Scaleo has always been the first to launch the most innovative technologies. Thanks to our team experience in this field, we effectively predict all marketers’ needs and be the first to focus on our platform. The platform features aim to simplify campaign management, automate repetitive work, and add AI to campaign settings to ensure higher ROI levels.
Available pricing models
Most of the long-established companies still charge clicks, which are not cost-effective, particularly when there is always a risk of fraud. Scaleo, in turn, provides a pricing policy where you pay based on your results. In this way, you secure yourself against inflated fraudulent clicks or basic clicks that do not end in the conversion process. So with Scaleo, you’re going to win in terms of how much you pay for the SaaS platform. For example, just two months after we moved to Scaleo, our client increased their net profit by 200 percent.
Transparent documentation and systematic review
Scaleo addresses the issue of lack of accountability in advertisement campaigns. As a SaaS Partner Marketing Platform, Scaleo helps you to create a Partner Program where you are the sole owner and can access all campaign output data. No more secret statistics or incomplete information. Besides, thanks to Scaleo 30+ data points, you will be able to display the data from various angles. You can customize your reports and set the most important indicator in front of you. The statistical architecture of Scaleo enables one to focus on the most important measures and organize statistical columns by order of importance.
You’ve already heard that the migration platform is a nightmare. We’re not going to lie. It used to be. However, with affiliate networks shifting channels, marketers switching to the affiliate platform to launch their own partner services need a tool to simplify data transfer. And that’s how Scaleo came up with Anti Fraud Logic, the first technology on the market that automates data transfer and synchronization across systems. It seamlessly syncs various systems and pulls data from one system to the next.
Curious, but there are still some questions left?
It’s not an easy choice, we understand. How about holding a chat where our product specialist is going to tell you all about running a partner program at Scaleo?
Leave the request, and you will receive more information about:
How you would pay less for a subscription to the affiliate platform;
How you can optimize your ad costs for running ad campaigns and raise your ROI;
Finally, how to perform a smooth and stress-free migration platform.
Selling on Amazon entails time composing your listings, thinking of product titles, and writing product descriptions that give an ample amount of information to your shoppers. Moreover, you’ll spend time optimizing and testing all of these out to see if they give your sales a boost.
This whole process can be difficult, especially for new sellers. But don’t worry! I’m an eCommerce veteran and with this article I’ll be sharing how I promote my business on Amazon. Are you ready to stand out?
How do I promote my business on Amazon?
The biggest tip is to learn from experience–other people’s experiences, I mean. I immerse myself by reading various resources and consult sellers who’ve made it on Amazon, and they always say the same thing: think outside the box. By focusing on what’s outside Amazon you have the potential to reach more shoppers and build your brand’s name, hopefully earning you more profit on the platform. Below are some strategies that I’ve applied to my own business.
1 – Build and launch your website
When I first started, I kept looking for the best ways to promote my business on Amazon as it was my primary platform, but one of the first things that I learned was to build and launch a website. Aside from uploading your listings on Amazon, putting them on your very own website helps you build trust and sets your brand apart from the rest.
Other benefits of building a website include the opportunity to showcase your branding and more avenues to lead shoppers to your Amazon pages. With your own space on the internet, people can easily research your brand and know its history. It will also give buyers the chance to give you feedback and to read reviews outside of Amazon.
2 – Utilize social media to sell your products
Another step in eCommerce optimization is to utilize social media to sell your products. This is a method that I highly recommend, especially when I promote my business on Amazon.
One of the greatest things about social media is that it revolutionizes the way we shop. Products on Twitter or Instagram are accessible to the average person and are now just a click away. You don’t even have to wait too long to get your products, and you can receive them the next day or with Amazon same-day delivery.
Building social media accounts for your business is always a great move. It helps your business grow and reach more shoppers since most people spend a lot of their time on social media. For more engagement through regular and curated posts, create a content calendar to follow. This will help transform you into an authority in your niche.
If you sell clothes on Amazon, you could post content showcasing your products or even of people who have bought your products and shared this on their social profiles. This is a huge plus, as when you draw attention to your customers they will oftentimes engage with you through comments or even send you a message with their inquiries.
Consistently posting on your social profiles tells consumers what to look out for in your Amazon store. With social media, you also have the opportunity to bring in influencers or celebrities to help you promote your high-profit products. A popular way to do this is by giving these influencers an affiliate link that will give their followers a discount when purchasing from your store.
It might sound inconsequential but the popularity of influencer marketing continues to soar, especially for small businesses who sell mainly to millennials and the Gen Z market. Did you know that 86% of women visit businesses’ social profiles before buying something? Therefore, finding the right influencers for your business can boost your visibility and sales.
3. Ask your shoppers for reviews through email newsletters
How do you feel about getting emails?
Regardless of your feelings, email marketing is considered one of the most powerful ways to market digitally. With a database of your customers’ email addresses, you have a direct line of communication with your buyers. You can use this to send out discounts, sales, promotions, and more. In turn, this can boost your ranking on Amazon search results and build trust among shoppers who are new to your shop.
Are you aware that around 67.7% of the reviews seen online influence people’s purchasing decisions? Moreover, nearly 84% of shoppers say they trust online reviews and feedback more than their friends’ recommendations. Getting reviews is more accessible when you can send out newsletters encouraging shoppers to share their experiences on your listings or product pages.
When you send email newsletters to your shoppers about giving their reviews, remember to follow Amazon’s policy. Don’t provide incentives but give the best treatment that you can to your customers and eventually you’ll receive favorable feedback.
4 – Persuade shoppers by writing unique and robust product descriptions
Like reminding your customers about putting their feedback on your product pages, writing unique and robust product descriptions piques curiosity. This is all a part of delivering the best service and products to your customers.
Note that Amazon may interpret that your listings are inaccurate and contain misleading information, and negative reviews affect how your product pages rank on search results. Remember to be as straightforward as you can with your product titles and descriptions.
Studying how you can write effective content for search engines such as Google and Amazon plays a vital role in promoting your business. Refrain from copying and pasting the descriptions you see on the manufacturer’s website. The best that you can do is to read it through and interpret it in your own words. Include details such as dimensions, weight, specifications, and even things like how it smells–if it applies to your product.
In other words, the more detailed (yet original) your descriptions are, the better they perform on search engines.
5 – Make use of sponsored listings
There are instances where you might feel impatient about the performance of your listings or even of your store in general. That’s completely normal as you’ve invested a lot of time, effort, and money, and you’re undoubtedly eager to receive some returns.
A way to do that is to pay to promote your listings on Amazon. Sponsored Products appear on the upper right side of the search results page. When you bid on relevant keywords, shoppers will see your products especially if they search for related items.
Another major advantage of Amazon advertising is pay-per-click (PPC) advertising which means you pay for every click that your ad gets on Amazon. Nowadays, more and more shoppers search directly on Amazon, especially if they plan on buying a product, making these solutions effective and cost-efficient. You need to have an Amazon PPC Management.
New business owners often worry about marketing costs and how they can fit into your budget. To save your resources and maximize benefits, tools like KeywordTool.io are at your disposal when you’re searching for relevant keywords.
6 – Optimize for search engines and sell more on Amazon
Aside from the instances where you drive traffic to your store from external sources such as blogs, other websites, or even social media posts, you need to prepare and optimize your Amazon listings too.
Getting traffic from external sources such as Google can lead buyers to find the same item on Amazon.
A shopper plans to buy a plush toy she saw on a social media platform. Initially, she’ll think of doing a quick Google search by describing what she saw. It could be an “aubergine plush toy,” and she’ll conduct a search on Google which will show product listings related to it. So, if your listings are optimized with the keywords “aubergine plush toy,” then your product/s will show up on Google’s results page.
To make things easier for you, try using a tool like Google AdWords to find trending keywords. Don’t forget to insert the most relevant of these to help your products rank higher in search engine results. Insert these keywords in your product titles, descriptions, features, and even benefits. Check this Amazon SEO guide.
7 – Find a competitive price
To outsmart your competitors who sell similar products, observe how they price their products and use it to your advantage to attract more shoppers.
Winning the sale means going head-to-head with your competitors. Make sure that you price your products competitively to convince your buyers to choose your products and your store versus others.
8 – Observe your competitors and conduct an analysis
With Amazon’s ever-changing algorithm, the competition constantly gets tougher as well. Therefore, you need to stay ahead and observe how your competitors write their listings or even how they choose their keywords.
Here are some points to consider:
- Check how their images are composed
- Notice how they phrase their product titles and descriptions
- Observe how they respond to the Questions & Answers on their product pages
- Keep an eye out for descriptions competitors are missing such as dimensions, weight, shipping options, packaging options, and delivery options
9. Offer shipping options
Providing different shipping options entices shoppers to buy from your shop. Take note of your packaging as well: packaging is the step that gets you closer to your market. Moreover, when your customers receive a parcel that looks dilapidated, they will probably feel frustrated and disappointed by your logistics.
In order to attract more customers, try following these tips:
- Choose a courier that provides you with the right information such as tracking details, details on the process upon pick up from your headquarters, and updates until delivery to your customers.
- Try utilizing Fulfillment by Amazon—with FBA, Amazon handles everything on shipping, packaging, and logistics, and accepts the responsibility as well. However, remember that by choosing this option, your customers will see the Amazon branding upon receiving their orders and that may affect how they remember your brand and business.
- Use browser extensions to help you improve your workflow—try using Amazon Magneto 2 Integration.
10 – Try Lightning Deals
Aside from paid advertising, another option for you to try is offering Lightning Deals on Amazon to promote your listings. This is one of the best strategies that I used to promote my business on Amazon.
Proven to be one of the fastest ways to increase your sales, Lightning Deals also raise brand awareness for your business. When your customers see your deals, they will hopefully be able to retain bits of information about your brand. Sooner or later, you’ll find them re-ordering from your store.
Remember that Lightning Deals run for about 4 to 12 hours, and you may only run them once every 7 days.
Promoting my business on Amazon is a constantly tough task. There’s a lot of competition everywhere, and it teaches me to always be mindful and attentive to my competitors. It also reminds me of the importance of thinking outside the box when it comes to creating strategies.
Selling on Amazon consists of different factors such as external traffic brought by other websites or even from social media posts. Aside from that, different steps need to be taken care of when you sell on this eCommerce platform. It may be difficult, but persevere enough and it will be rewarding too.
I hope that these 10 tips will help you achieve the results you’re looking for. Just remember to implement these consistently in your business and don’t box yourself in when it comes to your strategies. Remain creative and innovative, and see just how far you’ll go!
Jayce is the managing director of Seller Interactive, an Amazon marketing agency dedicated towards helping brands grow on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that reached over 20M views in a month. He is on a journey to help D2C brands scale their business on Amazon.
It is ancient — it can practically be traced back to the beginning of e-commerce over a hundred years ago.
Even though old school affiliate programs are not as popular for most web marketers as they used to be, they are still popular because they always give small-scale, solo internet entrepreneurs various benefits. Of course, it’s a potent business model for affiliate tracking software and those who don’t have much experience doing business online. Without a doubt, several successful online business owners begin their business online by using affiliate marketing.
When it comes to affiliate marketing, there are so many advantages that make it so successful as an online business model. Some of the benefits are mentioned below:
- With affiliate marketing, you don’t need much startup capital to develop your online business.
- This rule is for the product makers, who do not need to rent or purchase warehouses to store them. No need to invest in your stock in that it does not sell or doubt whether you will be able to sell.
- You don’t have to currently process orders or mail goods or manage refunds, phone calls, or anything on the customer service side because you have ZERO Hassles!
Easy to get marketable affiliate marketing packages that allow you to concentrate on marketing, sales and make generous profits. It’s excellent for starting. Realizing the money-making potential only grows with additional skills, expert developers remain in this game as long as there is money to be created.
So what affiliate marketing means in layman’s words.
Gets you into affiliate marketing.
From the viewpoint of an affiliate marketer, affiliate marketing is a straightforward model.
You use a third party’s product in forums or social media articles, or you have a product listed on your website, or if you use email marketing lists, you might advertise that company’s products.
- When a consumer (customer) clicks on a connection to order a product, they are immediately taken to the product’s retailer’s (associate partner) shopping cart to complete the purchase.
- You are given the connection to the affiliate partner and are tracked so that you get credit for every article purchased through your affiliate partner.
- If the prospect buys, you get a share of the sale, around 5% or so, but you may get more if the person is really wealthy. In high-ticket sales (some of which can be as high as 100% commission), the customer is typically being taken to a later step where a higher-ticket item is pitched to him or her. They could be using you to get you to generate leads, basically.
Only a percentage of a sale hardly sounds like a way to make big money, but when you can make hundreds of sales a week to new buyers from a single product or sell one big-ticket item every once and a while, it easily adds up into a decent income. It’s particularly nice when you look at the low amount of operating costs that your startup company has.
Where business owners want to thrive in their online companies, they need to take time to learn affiliate marketing. But this is not something that is going to happen immediately. It needs lots of consistent work, particularly when you’re just starting out. In the future, you might make money by selling electronic cigarettes.
A Formula to Start a Successful Affiliate Marketing Company.
One of the main factors to the success of affiliate marketing ends up being picked out the best items to promote. It may include digital information products, memberships, physical products, web services… there are essentially many businesses that have the use of this model. When promoting goods to your target market, you might be promoting one or even more of these various types of products as an affiliate.
As well as the target audiences, the groups you concentrate on will most likely be in the categories these consumers are already in.
Why battle when you can use the built-in success of existing goods that consumers are familiar with. The neat thing about this is you can also run an affiliate marketing software company in an industry you have a personal interest in. You can combine your passion with your income.
Here are some suggestions for ways you can do your market research.
- Make sure to pay attention to Facebook and Twitter for news updates on what niches or styles of items are in high demand.
- What are the most popular electronic cigarette items on sites like Amazon and eBay?
- What are people talking about, and what is on the news?
This is why the more hype a commodity or niche has, the better for you. A successful product would mean more earnings.
Some of the common niches right now are apps like Tinder, yoga, natural health, gluten-free, organic, supplements, financial and investment advice, dating, online video games, and more.
Another thing that advertisers really have to bear in mind is that the common markets and have a lot of competition are the same ones that are where everyone else is, so they are the ones you want to concentrate on because that’s where the money is.
We are looking for affiliate partners.
Many partner plans out there cover just about every product or service imaginable even though not all e-cigs are produced equal. You want to enter a trustworthy program with a strong reputation and the opportunity to work well with its partners, paying them the right amount of their commissions on time.
If you think there is a network that has the potential to be added to the best affiliate marketing tools, you may try a simple Google search or forum search. You can take a look at those first.
We have some fantastic E-cigarette affiliate partners with a decent reputation.
- Clickbank.com is a website operated by Interactive, downloadable knowledge items.
- Buy.com (formerly known as Rakuten.com) is a major online retailer that sells everything from electronics to food.
- Amazon.com — you’ve shopped with us there. Think of what the product line the company provides. After payment, you can become an affiliate of the Amazon Associates program.
- CJ has insisted with some of the world’s most well-known brands in the promotion of its products.
Marketing Your Affiliate Marketing Goods Carefully.
One of the great ways you can use social media is to get the word out about your business.
Everyone in society uses the internet to conduct social business these days. In addition to posting funny cat videos, they are sharing accounts of current events. When on the market, many people are in the mood to shop, particularly if an enticing offer comes across their feed.
Even website search engine optimization is free! Although it might not seem easy at first, it is actually very straightforward. In essence, you can blog about a subject in a way that anyone looking for information relevant to the same topic may find interesting and then add these blog posts back to your Google Notifications or blogroll or something else you use to keep posted on what’s going on in your niche.
You update on social media at least a few times a week. When search engines find your content (articles) over time, search engines place your website (blog/forum) higher in search engine rankings, which rewards you with more subscribers/followers. Getting higher in the page one search results would carry more traffic to your blog, as well as vice versa.
Check the emails in your inbox right now. No doubt there are at least a few emails you get from retailers or other companies with items you’re interested in. This is a marketing campaign. It’s a perfect tool for affiliate marketers, who make great money. Basically, you ask visitors to your website to provide their email address to send them related content you want to send. When you deliver these promotional items with a tweet, a majority of people can read them.
Email is a mechanism where you can speak with your actual customers. You want to give out your customers a mix of valuable information relevant to your niche, perhaps an email newsletter, as well as marketing messages, like a sales email, inviting them to purchase a product on offer. By sharing your information, you will disclose to a prospective customer that you are a trustworthy and dependable person, leading to a potential sale.
It is always better to start with and then top off your marketing efforts with the paid ads. You want to be sure to pick a niche or niche category that has already shown it can please the buyers and has already shown that it is possible to create a sustainable livelihood due to a proven sales funnel. That way, when you spend the money on a paid ad, which can cost hundreds and thousands of dollars, you’ll see a good return on investment.
Another best practice: start small with paid advertising. Check your copy again. But if you have an approach that works or a framework that works, and you know your affiliate marketing strategies are in place, now you can focus on carrying out a big paid campaign for your affiliate marketing company.
Step one: Begin promoting your affiliate program to attract customers.
First, you have the overall structure of a successful affiliate marketing company, as well as a step-by-step guide to the process of getting started.
It might seem something very different. It takes a lot of work to do it, but the effort pays off in the end. Do 15 minutes of tasks related to starting your company per day. It is not relevant how many hours of work you do in one sitting. As you work at your company, you’ll gradually be able to launch it.
Perhaps the biggest and best indication that your company is doing something right is having a large volume of returning customers that recommend your product to others.
It means that they like you, and they’re happy to spread their enthusiasm.
But it also increases the chances of acquiring more customers along the way—customers trust other customers.
As the saying goes: if something happens twice, it’s a coincidence. Three times it’s a trend.
Repeat referral patterns should be nurtured, but they can even be formed. If you do this by providing a financial incentive for referrals, it is simply known as a “refer-a-friend” scheme.
In the most fundamental sense, referral schemes are affiliate programs that allow other companies or individuals (usually only approved by you to send traffic to your site in return for a fee.
Before you get started
Before you start a potentially long and complicated route, it’s worth thinking, what you can do with your current assets.
As a first point, take a step away from refer-a-friend or affiliate schemes to see what you can do with your current setup. Contacting customers through your social media platforms is a simple solution. Some people may only need a nudge in the right direction (rather than a commission) to refer their mates.
Why affiliate programs work so well?
People feel reassured by a third party endorsement in a way that is almost second-to-nothing. No matter how honest we want our business ads to be, everybody knows that a business can only ever say positive things about itself. So if you’ve managed to persuade someone else to do this—well, you’ve got to do something right. The testimony of a person gives credibility to many people.
Even the people referred to in this way, who are also likely to spend money with you. Birds of a feather flock together, and it is possible that your customers are related to people similar to them and that they are involved in similar things.
The importance of your business type
Subscription-based companies—television, broadband, our banks, etc. use many refer-a-friends, so the average benefit per new customer can be significant when people have to pay every month and when changing providers retake time.
So you need to do your research to understand the average value that each new customer brings to your market (and what this means for the introduction of these schemes). If you sell low-value goods that involve a high number of buyers, it is doubtful that the refer-a-friend scheme can yield enough value per referral to justify itself.
That’s because refer-a-friend schemes prioritize the customer over the transaction and typically pay a lump sum of money as a reward. This means that they are ideal for the types of businesses mentioned above, where each customer is worth a lot.
If you are a reseller and sell a commodity (like a stationary one), offering those who refer to you a small percentage of each sale would be more feasible than the lump-sums typically used in refer-a-friend schemes (because the value of the transaction per customer is tiny, and what you need is the number of customers rather than ‘quality’ (per se).
This means that a conventional affiliate scheme could work better for you. They (at their best) send a high amount of traffic, and the affiliate earns per sale, so you’ll never lose money on a transaction if it’s set up correctly, and the affiliates will know that their success is dependent on completed transactions. In the next section, let’s look at ways to incorporate both systems in more detail.
In fact, you’re not only comparing your friend to your affiliate marketing. You equate that to how else you could spend the money on other networks. Refer-a-friend advantages vs. more traditional marketing forms (e.g., Pay Per Click) include:
- Usually, you pay only if customers do business – no wasted money on dead leads.
- Trust – as we have said, the endorsement is essential.
If you’re not sure if this strategy will work for you, here are a few ways you can try it out.
Super Easy Choice
If you’re hoping to test the waters and have a few friends in mind who are a good match (or maybe your sales aren’t actually processed online—people are coming to your store to trade), this ‘home-made’ style approach may work for you.
Get in contact with those you think will be interested, and provide them with a code to apply their referrals to you and agree with the commission they would receive in advance. Be clear that it’s their responsibility to make sure that every new customer needs to give you the code when they buy it to receive their fee.
More complex options
Assuming your friends choose to connect to their site (rather than deliberately handing out a social or word of mouth code), you can simply link them to their own particular landing page on your site.
Transactions performed on this page will recognize those that come from your mates. You can create secret pages in most web builder systems. There are a variety of ways to do this on WordPress, for example. Build one hidden page (which doesn’t appear in Google results and isn’t accessible from your site) per friend to prevent confusion regarding where transactions came from.
As we have stated, affiliate schemes appear to be heavier duty systems designed to automatically process vast volumes of orders from partner sites (who may or may not actually use your services themselves).
Often, affiliates will select you because they believe that your service or product is complimentary or adds something they don’t do. A TV business could be a subsidiary of a wall mounting company—a chance for them to make more out of a service they don’t provide directly.
There are many ways you can handle the launch of an affiliate program. It is worth remembering from the outset that a substantial expenditure of both time and resources will be needed to do this on a large scale.
Big-time Affiliate Sites
At Namecheap, we used to run our affiliate program internally but decided (for some of the reasons outlined above) that using external affiliate networks would be more resourceful.
Big affiliate networks are tailored to manage large-scale affiliate programs. One of their main draws is their pools of potential affiliates for you—people who are actively looking to participate in new affiliate programs.
These systems appear to be more costly than the plugin equivalents we reviewed above. They usually require a monthly fee and occasionally commission per sale. What you get with them is a degree of complexity and automation that most plugins can’t replicate.
If you can handle your own internal affiliate contacts (either using a bespoke system or one such as the WordPress systems mentioned above the Software as a Service (SAAS) platform mostly offers to monitor solutions and occasionally paying out. Basically, they’re taking on the affiliate management pieces that seem to be the most tricky while leaving the rest to you. They cost less than complete services for this purpose.
One of the best SAAS affiliate marketing software is Scaleo. Check it out!
Full Affiliate Network
They take care of everything from account management to link-tracking and payouts. But let’s get to the bottom of it—the key thing you get with the full affiliate network is a pool of affiliates searching for stuff to support. This ensures that people can discover your site organically and then ask to become an affiliate. You should test them, accept them, and administer their own payments, and the system will do the rest.
You need to track stuff and contact your clients from time to time to remind them of your presence.
- Advanced monitoring, account management, and payments.
- Affiliate pools of future clients.
- Price – it may be a term, but it’s a big one. These devices can be very costly from the outside. You can notice various pricing models that are divided between the percentage commission and the monthly fee. Some of these are better when you start but get more costly when you grow, or vice versa—but essentially, you’re going to have to choose carefully (and pay monthly).
- There are no assurances – not all of the affiliates produce revenue. A high percentage simply doesn’t work out, so you could end up out of pocket if your program isn’t popular with active affiliates.
Conclusion: what’s the best affiliate program choice for you?
There is no hard-and-fast rule on which route to take. Fast tricks to help your friends refer people might be the best choice if you have a limited amount of time and money to spend and if you’re not too tech-savvy when it comes to sites.
If you have a big site that you think will do well on a fully-fledged network, you don’t need to be as tech-savvy, but you’re going to pay (and hopefully earn) more.
The best advice is to adopt—create your own strategy that works for you and don’t over-invest until you try to see how it works. Test the water to try it more clearly before you get in for a swim.
The conversational AI market is booming, with predicted growth from $ 4.8 billion to 13.9 billion over the next 5 years.
Gartner’s research shows that by 2021 no less than 15% of customer service interactions will take place via AI. In 2022 this will already rise to 70%! Does this mean that human factors are subordinate to new technology and AI?
With input from AI experts Hans van Dam and Christine Liebrecht, I explain 3 trends that illustrate why a successful conversational application (now) mainly has to do with human factors.
COVID-19 affects us all, from consumers to organizations. This context does not lead to new trends, but it does lead to accelerated digitization and digital transformation.
Simultaneously, convenience and reliability are more than ever crucial customer conditions for success, and the need for accessible, fast, and personal experiences with organizations is continuously increasing (PDF).
Trend 1. Digital where possible, people where necessary
The use of chatbots or voice assistants in the coming years is not about making as many experiences conversational as possible but about a synchronized offer of digital support and human contact. More than ever, bots will take over simple interactions or processes, both bot-only and in conjunction with human service experts. The choice for the best approach is increasingly being made based on data, vision, and customer feedback.
Practice shows that organizations are increasingly learning where and when a conversational approach works well. Not every use case requires a warm chatbot dialogue. Sometimes other channels, such as my environment or (web) content, offer a better customer question solution. Take an example of pricing. This can be seen much faster via a web page than via a chatbot.
Bots provide insight for a 360-degree customer view.
Besides, we increasingly see a role for bots ‘behind the scenes’. In particular, because of the data and insights that arise from contact with the customer.
A conversation through a hybrid approach of people and chatbot provides insights for organizations to sharpen their 360-degree customer view. It teaches organizations better how the total journey of the customer goes and what their needs are.
These insights are used to continuously improve how you communicate with customers.
Trend 2. Next level collisions are increasingly part of business processes
One of the conversational trends I wrote about last year was about the broad application of bots within business processes. The main application of chatbots is (still) relatively simple: getting an answer.
Where, when, and how the path to that answer takes place is continually evolving. After all, bots are available 24/7, suitable for any contact channel, and are increasingly intertwined with a wide range of (internal) systems through technical integrations.
Today, more and more top companies are integrating bots intending to optimize various business processes.
Conversational is, therefore, increasingly becoming a means of smoothly handling information provision, transactions, or changes.
More transactional functionalities
H. van Dam, CEO of Conversation Design Institute, also sees this: “We are moving to level 3 AI assistants . These are better integrated with the backend and get more transactional functionalities.
In this way, companies will actually unlock value and investments in conversational AI will increase. For voice, there is a lot of focus on conversational commerce, such as in the US, where work is being done on handovers from TV to Amazon Alexa for viewing and buying products directly.”
The development of smart bots is also becoming increasingly accessible, including for SMEs. More and more development platforms offer no-code or low-code options to get started with bots cost-effectively. These are intended to perform several simple tasks. However, there is also the danger of customer frustration if the bots’ experience is not set up from a customer perspective.
Trend 3. Successful use of bots is increasing
Will bots be used more effectively and efficiently shortly? “The successful use of bots will increase, but only if it is properly tailored to the experience of customers and employees,” says Christine Liebrecht, assistant professor of communication and information sciences at Tilburg University.
She is researching the responsible use of AI with a consortium of researchers and partners from the business world. “The need for more personal customer contact is increasing, also due to the use of conversational AI.
That is not entirely without conditions. For example, good recognition by chatbots is important, privacy must be handled adequately and support among employees is crucial.” This research will be further elaborated on in 2021 with live field tests.
Organizations know better what works and what doesn’t. Within Gartner’s hype cycle, chatbots are about the peak of inflated expectations. However, it is still too early to say that 2021 will really be the year of bots.
Developments of voice bots
Voice assistants are not yet breaking through in the Netherlands. Only 2.8% of the organizations surveyed currently use voice assistants. Still, voice bots are in full development. Franko Blox, an IT Business Analyst at Rabobank, closely follows the developments around voice and shares the following groundbreaking developments:
- With ‘App actions’, the Google Assistant can easily perform actions in all kinds of apps that you have installed.
- The experience with your smart speaker will be smoother. Google comes with chit chat and Amazon with natural turn-taking conversation. You can then keep talking up and down with your smart speaker, just like in a real conversation. You can even read “those!” while Alexa associates the reference with the point that was currently being read.
Whether it’s relatively simple bots or advanced bots with numerous integrations, the customer experience determines success. One thing is for sure, technological innovations will also open doors for bots in 2021. In this way, they gradually become a part of our daily life.
How conversational is your organization at the moment? And what’s on the roll in 2021?
Free affiliate tracking software is gaining enormous popularity recently. Many marketers come to this blog looking for “free affiliate tracking software.” There are many free affiliate tracking (either free or just cheap) scripts that retailers can install on their hosting server to get an affiliate program running. Here’s just a small list of free affiliate tracking software and free affiliate marketing platforms:
- Scaleo (14 days trial)
- Affiliate Program Script
- Cosmic AffiliateClick
- TTfreeware Affiliate Program Software
- TWSC Affiliate Lite
Moreover, some e-commerce vendors provide free affiliate program (or free referral program) plug-ins.
Many affiliate programs are run in-house: on self or web-hosted (or internally-developed) affiliate software. eBay and Amazon run their referral affiliate programs in-house and based on their own internally-developed software. While more substantial brands can manage to build their own affiliate tracking platforms, most of us, regular affiliate marketers, would be looking for a platform or package to purchase and get going. With these merchants in mind, I have decided to put together a list of referral software options to consider. The below lists is 100% endorsement-free, and is arranged solely in alphabetical order:
- JROX Affiliate Manager
- Leadhound Network
- Post Affiliate Pro
- PHPAffiliate (for PayPal)
- ShareResults software
- TWSC Affiliate Lite
- Ultimate Affiliate
Shopping platforms and shopping carts with affiliate program support options:
- 3d Cart
- Synergyx (for digital products)
If I have missed an option that should be included above, please post about it below, and I will add it to the appropriate list.
Lastly, several affiliate and CPA networks charge merchants no setup fee for joining them. These are:
- e-Affiliatez.com (almost same as DirectAssociate)
I would advise, however, affiliate program managers and retailers not to start using anything that is marketed as a “free affiliate tracking software”. I have never tried any of the above (this post isn’t endorsement). One of my favorite sayings by Benjamin Franklin:
“The bitterness of poor quality remains long after the sweetness of low price is forgotten.”
Free Affiliate Tracking Software: Develop Your Online Business Profit
Are you searching for free internet marketing affiliate software? The affiliate script is just what you need. Read on for more information. The online platform offered an avenue for many small businesses to succeed. Several applications can be used to boost online marketing strategies. Free affiliate software is one such program that you can use to market your goods and websites online. It is highly scalable and customizable; it enables content editing on sales web pages.
How is the free affiliate tracking software working?
The affiliate script is simply an affiliate marketing software. Its functionality, unlike that of a ready-to-go script, is focused on performance.
It includes rewarding affiliates with visitor commissions brought into the network. It’s a very simple way to make any money from your web users.
The output of the free affiliate software shall be determined on the following basis:
• Cost per click;
• Costs per lead
• Expense of purchase
Why do you need affiliate tracking software?
As a company owner or potential investor, you would have to participate in certain marketing campaigns if your goods or website are to attract high-quality traffic. That’s where the free affiliate software comes in handy.
It’s perfect for startups and entrepreneurs looking to kick-start their online marketing efforts for a few bucks. It lets the products or services reach out to more potential clients, thanks to the many high-quality contacts and business marketing strategies that come with the affiliate script. If you want to expand your online business, the free affiliate tracking software will serve you well. With it, you’re sure to sit back and watch profits trickle all day, every day.
Why the software of the free affiliate?
Some websites have tried to compare the efficiency of ready-to-go scripts and custom scripts. Evidence suggests that the easy use of ready-to-go scripts comes with a variety of flip sides. As such, they’re not meeting any of the consumer niche criteria. Besides, they are not quite flexible to suit current marketing needs.
Free affiliate software is highly customizable. With it, you can simply add and remove features to your sales web pages and dramatically boost sales.
It’s also scalable to cover a lot of products. If you’re looking to add more features to your site and brand, the affiliate script is the way to go. This free affiliate software has no restrictions on what you want to do to boost your web pages to generate further sales.
If you want to start your app or build web pages nicely to draw more users, don’t worry about it. Free affiliate software lets you create your sales web pages from the ground up in no time at all. You don’t need a lot of money on this site, but you get a lot more.
Without a doubt, the standard is top-notch. This software provides world-class quality at a very affordable price.
If you’re planning to set up your affiliate network, the affiliate script comes with high-level back-end systems with built-in requirements that will help you launch your dream project.
Hope you have found this list of free affiliate tracking software useful.
iAmAttila wrote a really detailed step by step tutorial on how to setup and configure the RedTrack affiliate marketing tracker. If you are running into issues with the latest IOS14 update on Facebook Ads, using a tracker like RedTrack will help you continue to track your events and conversions. Be sure to read iAmAttila’s tutorial on RedTrack to learn how to set it up, launch your campaigns and track all the granular data.
Flipkart affiliate marketing – Read This Before You Sign Up! You will learn how to become Flipkart affiliate, Flipkart affiliate marketing registration FAQ, and of course why the flipkart affiliate marketing program in India is becoming more and more popular every day.
Flipkart Affiliate Marketing
The Super Affiliate System (SAS) is the only strategy you need to start an online business that is wrapped in affiliate marketing on Flipkart.
Apart from that, one of the Flipkart Affiliate Program features is that you can also promote your mobile app on Flipkart, and if you click on the affiliate link and install the app, you will receive a commission. Some people have earned over Rs 25,000, and some have made money through Youtube affiliate programs and ads.
If you choose to become a Flipkart affiliate partner, you will receive an additional 15% affiliate commission. Several affiliate programs in India allow you to make money every time a sale takes place via an affiliate link on your website.
Once you find the perfect affiliate program that has many of your products in your niche, find out what it offers and offer a decent commission on purchases and traffic. Powered by our expertise, we can help you optimize your affiliate marketing efforts.
Basically, you sign up as a partner and then log into your Flipkart affiliate account to promote your items and make money from the Internet. Once you have created your website or app, you must follow these five steps to get your Flipkart affiliate marketing business up and running. Before you promote your product, you must first select the best affiliate programs for your specific niche and product.
Two types of affiliate marketing go hand in hand: direct advertising for consumers (F2P) and affiliate advertising. Flipkart, one of the most popular e-commerce platforms in the world, is the leading affiliate marketing platform.
While many companies choose the affiliate marketing route to promote their products and sell more, Flipkart offers products that are sold through its website, and that can be easily used by anyone regardless of age, gender, race, ethnicity, religion, or other factors. Flipkart’s affiliate marketing program offers several ways to build multiple paths through its affiliate program and its linked websites with professionally designed tools. If you already have an account with Flip Kart affiliate programs, you can continue to promote their product and also modify or modify your existing affiliate program members.
Once you know the principles of affiliate marketing, you will only be able to make money through the affiliate program. First, you will know how to join the affiliate program, and then you can get the most out of the Flipkart affiliate program. Then we will know more about the benefits of affiliate marketing and how to make the most of it.
Indian MBA, you will undoubtedly learn a lot about the Flipkart affiliate marketing program in this article. Join our Digital Marketing course, which can help you learn and master all the associated Aff affiliate marketing concepts in India. Check out our Affiliate Marketing Course with everything you need to be a successful affiliate marketer. The Super Affiliates System incorporates the most advanced and advanced affiliate management systems, marketing tools, and techniques you have seen on the Internet.
Before you start advertising your product, you must sign up as an affiliate and choose one of Flipkart’s various affiliate marketing programs (e.g., e-commerce, digital marketing, social media, etc.). This means that you pay a percentage of the selling price to the affiliate marketer who convinces the customer to purchase the product through affiliate marketing. For more information on earning commissions and paying sales, please visit Flip Kart Affiliate Marketing for more details. Pay a percentage of your sales price as an affiliate marketer who will convince customers to buy the products through affiliate marketing.
Creating high-quality posts is an absolute necessity if you want to succeed in Flipkart affiliate marketing. To succeed, you can address and use a wide range of social media platforms (e.g., Facebook, Twitter, Instagram, etc.), produce great content, solve your audience’s needs and problems, and select relevant products and services to promote. With Reddit, affiliate marketing, and affiliate marketing, it is a great way to reach and use a large number of different affiliate markets such as Amazon, eBay, Google, Amazon Prime, Facebook, and others.
You can register to promote your products and services in many online shops, and in the following section, you will learn more about getting started. This article provides a list of affiliate marketing companies in India and gives you an overview of what affiliate marketing in India is and how you can forget to start it.
Flipkart Affiliate Marketing will give you a head start in India and the opportunity to expand your network of existing customers. After you sign up as a partner, you will be presented with tools to accelerate product research and link creations.
You are now equipped with all the information you need to earn money by earning commissions with the Flipkart affiliates program. Once you submit your Flipkart Affiliate Program application, you can promote your products by creating and publishing product links that use the many tools offered to Flip Kart affiliate programs.
What’s the Flipkart Affiliate Program?
Flipkart Affiliate Program is a perfect way for you to gain commissions by putting product banners or links on your website to direct users to the Flipkart.com website. You will receive up to 12 percent each time a user clicks a banner/link and purchases on our web.
How is it working?
Please refer visitors to flipkart.com from your website using a host of professionally built resources. You earn money if visitors follow the links on your website, to flipkart.com, and make a purchase (s). With the variety of choices that the Affiliate program supports you, you can find several ways to connect your website to www.flipkart.com. Add rich, personalized content to spruce up and add value to your website. The low-risk, high-reward scenario for both parties makes an offer that you cannot let go of.
How much do I have to pay in order to enter the program?
There is absolutely no expense involved in entering or being part of the affiliate program.
Who can I contact for more details or help?
You can contact us with any questions you might have about the program. Typically it takes between 48-72 hours for us to respond. Please notice that we are unable to provide technical assistance.
Do I get referral fees for all transactions made by the user?
For the selling of a product to be eligible for a referral fee, the customer must click on the Flipkart Site by clicking on the Special Connection and, within a single session, add the product to his or her shopping cart.
The session starts when the customer clicks on a special connection to the Flipkart Site on your site and finishes on the first of the following events:
- 30 Minutes elapsed from the customer’s initial click-through
- The consumer shall place an order for the product
- The customer follows a third-party connection to the Flipkart Site, which is formatted with the Associate’s tag.
- We will pay referral fees for qualifying goods only after purchasing, payment, and delivery.
What are the different banners/links that I can use?
a. Banners can be produced for individual items in all categories. Easy to generate and customizable through a wide range of colors and measurements, our banners are the easiest way to connect to Flipkart and add compelling content to your website.
- Check for any particular product in any category.
- Customize according to your needs.
- Highlight the code in the text box and copy it.
- Please paste the code on your website.
b. Links can be built for any of the products described on flipkart.com. Similar to banners, links can be created and personalized to fit your needs.
- Check for any product in any category.
- Change the connection text if needed.
- Highlight the code in the text box and copy it.
- Please paste the code on your website.
c. Buttons are similar to links and can be used to bind individual items from flipkart.com to your website.
- Check for any product in any category.
- Choose a button from the options listed.
- Highlight the code in the text box and copy it.
- Please paste the code on your website.
d. You can also use the Search Bar to browse through the items of flipkart.com right from your websites.
Highlight and copy the code in the text box
Paste your website code to get the flipkart.com search tool.
How is the search bar working?
A search bar allows visitors to view items that are the results of their search query inside the Search Box link or view results that link directly to a page on the Flipkart Site that contains the results of their search query.
How do I connect to a particular item on Flipkart.com?
- Check for any product in any category.
- Choose a button from the options listed.
- Highlight the code in the text box and copy it.
- Please paste the code on your website.
I own a lot of websites. Can I use product banners/links on all of them?
You can set up product banners/links on any platform you own. However, we ask that you comply with the policies outlined on the Terms & Conditions page.
We caught up with Sydney Mann, content writer at Taboola, the world’s leading discovery & native advertising site, to explore the latest 2021 affiliate marketing trends and best practice examples in native advertising.
Every day, people turn to editorial sites to keep up-to-date on news, entertainment, and information worldwide. According to the Pew Research Center, 37% of U.S. adults report reading their news online.
But more than just turning to these pages, people put their trust in editorial sites. When we surveyed 5,000 people in the U.S. earlier this year, we found that participants reported 3x more credible news sites than social media.
To approach the concept of confidence from a different perspective, we also asked the participants where they would expect to find the Fortune 500 company ads. Sixty-three percent of the participants reacted to this on news pages.
If you’re thinking to yourself at this point, “Okay, so the news sites are trustworthy, but how do I get my ads out there? “Then look no further than the native commercial.
What are native ads, exactly?
We leftover with a question, and now let’s pick up another one. Native advertising is the idea of making advertisements that are so compatible with the surrounding website’s content, assimilated to the design, and consistent with the network actions that the user thinks the ad belongs to.
Simply put, native ads build an experience that feels coherent rather than disruptive, something that is particularly valuable on news sites. This type of native advertising works for goals through the marketing funnel, from awareness to performance marketing.
Advertisers gain the opportunity to access the readers of tens of thousands of leading online publications where and when they are most likely to be open to your post.
Before we dive into native ads, though, it’s important to take some of the best practices, and that’s what we’re really going to cover today.
Best Practices in Native Advertising
Many things are going on in a good native ad, but the outcome is truly amazing when they come together.
Try outdoor photos with people and no text for videos.
Looking at image patterns leads to pictures winning over diagrams, individuals having more success than images without people, outdoor environments performing better than indoor, and the notion of less text, the better.
Based on these keywords, you might want to try to use words like ‘daughter and wife’ in your headlines, avoid ‘game’ and ‘health,’ and you might want to try ‘humble’ and ‘pop.’
Checking the Titles
Because of the above keyword patterns, let’s try it out as if we were, say, a florist. In the title analysis tool, we’ll test the following five headlines:
- 15 Bouquet Arrangements to honor a wedding day
- How to Style Humble Fall Leaves To Perfect Centerpiece
- Mouth-Watering Fruit And Flower Arrangements Your Husband Or Wife Will Be Loved
- More Attractive Garden Seven Simple Steps
- Photo-Worthy Flowers For Your Son or Your Daughter’s Graduation
Let’s see how they shook:
Best Practices Marketing Campaign: Study of Millions of Native Advertisements Through Editorial Sites
Ding, ding, ding, we’ve got a winner. The More Attractive Garden in Seven Simple Steps is the one to go for.
It’s not enough to find out a title and consider image patterns – it’s all about putting it together.
Let’s translate these patterns into examples of advertising.
To show you how all of the above patterns could find their way into different ads through different vertical lines, I’ve put together some examples that link it all together.
The Taboola Trends tool allows you to be more granular and define trends explicitly for each vertical, device type, location, etc. For today’s reason, let’s apply the general trends of native ads across the board.
Let’s claim that you’re a car company…
The argument is the list goes on, on and on and on. These trends are widely applicable, updated weekly, and can help you bring your native ad output to the next level.
What’s with the video?
Looking at the video patterns points to male subjects in the winter setting, no human subjects if possible, no text, no animals, and color vs. black and white.
These trends are also available by vertical, platform, length, and more so that you can get granular with your video ads.
Check out our weekly Taboola Trends update tool for this data and more.
Your best advertising in placements that people still believe.
If you could get your message in front of people who spend time and trust the information they consume, will you do it, right? That’s the very reason why native advertising only works.
Context is crucial in all ads, but this is never more true than on news and publisher websites. You want your commercial to sound organic in an individual’s experience, feel desirable, and feel trustworthy. It is also more critical than ever in these environments to have ad production guided by the data and best practices that are tried and tested.
If all this sounds interesting to you, then it’s probably high time for you to start exploring how native advertising can work for you. Taboola is always here waiting to help you do just that.
With the number of industry-specific SaaS sites, there are hardly any reasons for a solution from scratch. Think of all the time you spend designing an in-house solution when you can sign up for a SaaS platform and start growing your company right away.
But what about the people who run their company on in-house solutions?
Most vendors who run their company on in-house software systems must have started ten or more years ago. At that time, the market was not that saturated and finding a comprehensive SaaS provider may have been difficult. So we can imagine that it was a choice back then to build a solution from scratch.
Nowadays, you won’t see a startup preferring an in-house tech solution from a SaaS platform. Besides, users would have a significant comparison to make between similar SaaS items before making a final decision. But there are still some misunderstandings when it comes to SaaS tools, spread primarily by adherents of solutions from scratch. Not everybody is aware of the possibilities that SaaS platforms can bring.
We’ve prepared a list of the most popular illusions about SaaS platforms’ ability to dispel such misperceptions. Let’s see what the myth is and what the truth is.
1. SaaS lacks security solutions-Myth
Some people can claim that SaaS platforms use your data for their purposes and combine your offerings. You can’t completely believe it, therefore. Myth or the facts?
This is an unforgivable illusion. At present, no technology will have a chance to succeed unless it maintains absolute control of data privacy. All SaaS suppliers are responsible for preserving the data that customers share with them. It is, therefore, important to ensure the protection and confidentiality of customer data.
Myths and Reality of Transferring Your Affiliate Program to SaaS
Affiliate marketing systems often require monitoring loads of user information through various devices. SaaS systems, therefore, operate only as data processors and have no direct contact with end-users. They respect accountability and meet the responsibilities of the GDPR towards current customers and their employees. These obligations include the right to be informed, the right to data portability, legal requests to object or limit processing, the deletion of data containing end-user data or any personal data that the SaaS Partner Platform can store concerning its customer’s employees, affiliates, and advertisers.
Speaking on behalf of Scaleo, we have several years of experience in the design and production of partner marketing apps. This broad experience makes us aware of the key points of contact where data protection needs to be handled in an especially comprehensive manner. In particular, various laws, compliance with GDPR, and ePrivacyseal prove our trustworthiness.
2. In-house solutions are also cheaper, and you can foresee all costs-Myth.
Clearly, this is a myth.
In fact, you can’t predict all the costs unless you have a team that knows the industry inside out. This requires a team of diverse experts, from developers to market analysts, who can work together to create a forum for current needs and perspectives. Trends are evolving, and you still need to adapt your technology for a fast-moving industry.
Myths and Reality of Transferring Your Affiliate Program to SaaS
Developing in-house affiliate management software will cost you between $250,000 and $500,000. And this isn’t all yet. Add about $15,000 of the monthly costs to developers to maintain the platform’s server availability and costs. The final range of prices is vast. It all depends on the quantities you’re dealing with. A more precise price will only be made available after careful market assessments, for which you would still have to pay.
3. In-house systems are more powerful as you only create the features you need-Myth.
The majority doesn’t know what they need – a myth, of course.
Myths and Reality of Transferring Your Affiliate Program to SaaS
You may know which features you need right now, but you may be miscalculating when it comes to privacy or monitoring changes you need to change the platform for. You risk lagging behind only because of the implementation problems that will take some time to study on your side. On the other hand, far less will be needed from a particular SaaS industry vendor’s experience.
For example, you might not be aware of the problematic process of moving offers to a platform that needs a different tool, such as CPAPI. Or once the basic functionality is completed, it can take ages to create custom features, such as schedule deals, third party commission, traffic delivery, tag management, etc. The list could go on and on.
4. You cannot implement any custom integrations of your own on the SaaS-Myth platform.
It’s another common misconception.
And again, maybe it was a matter of ten or even more years ago, but we can’t say anything about it today.
In addition to offering a key business solution, all SaaS platforms are dedicated to helping users have a unique experience that guarantees a long LTV experience. To do this, they leave a lot of room for platform customization, which includes both design customizations and extra integrations. Users can thus represent their organization’s identity with a custom design, arrange settings in a convenient way for their business, and attach any tools they need.
Nowadays, several SaaS platforms are already integrated with the most requested services for different workflows. And even if you don’t have a specific tool or a dedicated solution, it can still be done through API integration.
Myths and Reality of Transferring Your Affiliate Program to SaaS
5. Within 24 hours, you can start working with SaaS. This is a reality!
Myths and Reality of Transferring Your Affiliate Program to SaaS
Too nice to be real, isn’t that? But in reality, you can start working within 24 hours!
There is, however, something that you should have in mind. It all depends on which platform you want and what stage your company is in. If you’re just starting out, you can launch your affiliate program at ease within 24 hours. However, if you migrate to your company, you will most likely need more time to move your offers.
And the deciding moment here is if the SaaS platform you are transitioning to provides some additional tool to help pull the advertisers and offers in bulk. Like CPAPI, for example, which links supply sources to the recipient system and pulls any number of offers to the tracking platform.
Let’s just wrap it up. Why don’t you think about switching to the SaaS affiliate marketing platform?
Although all SaaS, by definition, is available via subscription and is designed to deliver one of its users’ primary functions, you can add a range of options to the basic SaaS bundle.
Take a look at the key advantages provided by SaaS services:
- 1-No IT-related issues – you’re just tracking. A significant benefit that we can’t help note is that not all IT problems are on your shoulders. Because a SaaS provider handles all patches, bug fixes, and launches, there is nothing that your company can do but track the results.
- 2-Responsibility for HR capital. You don’t need to hire anybody, except maybe the account manager. Think just how high the advantage is! All expenses are already included in the month kit. You don’t measure workplace wages, taxes, and vacation time. Plus, you always have vendor-side experts to assist you.
- 3-Versatile monitoring and experience in the management of affiliate services. Thanks to a wealth of expertise in affiliate marketing in a number of sectors, SaaS affiliate management tools understand the technology and functionality that clients require. Some platforms have features that are extremely common for managing particular verticals; you can use these features to make your work easier.
- 4-Privacy of data. Nowadays, businesses are at risk of falling into trouble due to non-compliance with GDPR. With SaaS, you don’t need to worry; your cooperation contracts guarantee data security as they resolve data protection concerns accordingly.
- 5 – Predictability of price. On the basis of the volume of traffic, you can easily determine how much you pay per month as the cost of volume and payment plans.
It sounds compelling, doesn’t it? We recommend that you see it for yourself!
Let us tell you more about the potential of managing a partner/affiliate program at Scaleo, the SaaS marketing platform.
Affiliate marketing can help you grow your small business, but that doesn’t mean it’s going to fit everyone. The biggest problem with affiliate marketing is that you need to choose the right platform and find trusted affiliates for it. These tasks require time and risk. But if you have a firm hand on your brand and affiliate marketing niche, affiliate marketing can do some amazing things and reach out to new customers with a well-run affiliate program.
Anyway, in order to create a high-quality affiliate program, you have to stand out from the ocean of other affiliate marketing programs. You need to learn from success stories and follow the necessary steps to make a great-working affiliate program. In this post we can help you understand how to start your own affiliate program to be recognized by the best affiliate marketers.
5 Key Steps to Start your own Affiliate Program
- Choose a forum
- Choose the payment terms.
- Create Policy & Rules for the Program
- Provide Collateral Marketing
- Set-up Monitoring & Reporting
- Step Bonus
1. Select an Affiliate Platform
Before you start your first affiliate program, you will need to decide what works best for you: whether you want to manage everything on your own or whether you want to be more hands-off.
Affiliate networks can immediately give you access to a number of quality affiliates. Still, affiliate software gives you freedom, full control, and potentially more affiliate sales.
I think the best way to choose the appropriate affiliate network or the right affiliate platform is by analyzing various case studies. When deciding on an affiliate software solution, first pay attention to the following characteristics:
- Interface to interface;
- Tools, tools;
- Protection of fraud;
- Reporting & Tracking;
- Management of Creatives;
- Support, support;
- Trial version and pricing.
2. Payouts Affiliate Terms
In our recent article, we explained how affiliate marketing is shifting to performance marketing. In general, this marketing strategy has been reflected in the payment methods for affiliate partners. More and more brands and e-commerce companies are willing to pay only for results and refuse to pay in advance. So let’s explore the most efficient payment methods for your affiliate program.
Pay-per-sale method rewards affiliates for every completed transaction. Every reward is equal to the percentage of the value of the sold affiliate product. You choose what percentage of the price of the product you pay to your affiliates.
Sometimes, not only sales but also free trial subscriptions or email newsletters can give you value. The further conversion of such leads to affiliate sales is already a more straightforward matter. In this case, it is quite appropriate for you to use the pay-per-lead payment method.
Another way you can approach choosing a payout model is through a combination of different payment methods. Instead of choosing 1 option, you can set up a combined reward system that involves several different payment methods and a third party affiliate commission. For example, after you get an affiliate click from the Google Ad, your partner will receive a small pay-per-click reward. Next, if the landing page user purchases from you, the affiliate will receive a portion of this transaction.
3. Policy & Rules of the Affiliate Program
A policy for an affiliate program is a binding agreement between you and your new affiliates. Properly drawn up, this documentation controls the rules, obligations, and dispute resolution procedures that all parties must obey. The affiliate program policy limits shady advertising strategies, marketing platforms, and payment problems and can help recruit affiliates.
If you plan to develop your affiliate program policies and rules on your own, we suggest that you discuss the following topics:
- When you pay out your affiliates and how;
- What promotional methods or marketing channels are limited;
- What physical goods or types of affiliated products (discounted, low cost, etc. are exempt from your program;
- Other cases where affiliate activity is forbidden.
4. Affiliate Collateral Marketing
It is important to deliver quality marketing collateral to your new affiliates. By doing so, you make it easier for them to market your affiliate product. For example, you find that the banner ad with your product outperforms text links’ conversion rate. As a result, such details or product feedback in your collateral material will help your affiliates attract new customers and perform better.
And before applying to the affiliate network, affiliates are usually searching for collateral or creative materials. They want to know what they’re going to have to do. It is, therefore, important to provide them with as much valuable and incisive data as possible.
5. Affiliate Monitoring & Reporting
Another critical aspect of the management of the affiliate program is to keep track of and maximize results. You should start monitoring & reporting at the stage of selecting an affiliate site. It allows you to assess the affiliate program’s success, forecasts future outcomes, and adapt to higher income.
For example, the analytics of traffic sources is one of the keys to every digital marketing niche. Knowing what’s your best source of traffic, PPC, SEO, social media, influencers, blogs, or email lists, could increase your affiliate sales and number of affiliates.
You can learn more about affiliate management and rich data-driven decision-making analysis in the article Top Four Features of Affiliate Marketing Platform.
Bonus Move, man. Start of the Affiliate Program
So you’ve selected an affiliate site, a payment system, prepared high-quality affiliate marketing & collateral policies, and set up monitoring tools. Even after all these steps, you can still do more and change your affiliate program for a smooth start.
To successfully launch an affiliate program, you should do at least these two additional steps:
Produce some fantastic announcements
Prepare Email Recruitment
Affiliate marketing can do great things with a well-managed affiliate program.
Best Software Solution for Online Advertisement Campaign Settings
Creating a fully functioning affiliate marketing project takes a lot of time, experience, and resources. In the video below, we illustrate how a ready-made affiliate platform makes the whole process much simpler with its automation software, CPAPI, ad fraud control, etc.
As you can see, Scaleo, as an all-in-one platform for advertisers, online marketing companies, and affiliate networks, helps you to monitor, track, evaluate, and optimize online advertising campaigns in real-time.