Platform migration is not rare in affiliate marketing. Typically, it coincides with business expansion, necessitating increased speed and data volumes, enhanced functionality, and a more stable solution overall. Moving the affiliate program to a better-performing platform will dramatically boost performance if approached and carefully designed.
Depending on the type of platform you are transitioning to, there are various methods of platform migration. One of the most common forms of platform migration in affiliate marketing is shifting from one affiliate network to another, switching from an ad network to a SaaS affiliate platform or an in-house solution.
Why do program owners change affiliate marketing platforms?
Several reasons exist for changing the platform, but they all depend on two key factors: the current platform’s functionality and growth.
1 – Transparency of data
The lack of accountability and detailed monitoring of advertising campaigns is at the top of the list of reasons for moving to a new platform. Effective campaigns rely on knowing previous campaigns’ insights, which is difficult without access to campaign data. You can miss specific data points when you run an affiliate program as part of an affiliate network. And who knows, they may have been essential to future ad campaign environments. Marketers switch to SaaS affiliate platforms to have access to all the info.
2. Development of business
When the affiliate program expands and hits a particular stage when it can function independently, the issue eventually arises in the program owners’ minds. Does it still make sense to run a program on an affiliate network and pay commissions to the network, or could it be more lucrative to set up your affiliate program using a different solution? Namely, introduce a program on a SaaS partner platform instead of an affiliate network.
3 – Price
Naturally, any company would look for ways to reduce its operating costs. For example, according to our calculations, customers who had switched from Tune (formerly HasOffers) to Scaleo at the beginning of 2019 saved an average of $150,000 a year.
If one succeeds in discovering a solution that provides the same service level at a lower price, it will not hurt to compare the two solutions. Especially with the free trial period, marketers have an excellent opportunity to see if the platform meets their needs.
What’s in the way of platform migration in affiliate marketing?
We’re not going to fool you or give you false hopes. Migrating a platform is quite a challenge, especially in affiliate marketing. Program owners don’t just take it out of curiosity to see if it could be more useful. Marketers choose the migration platform only after thorough consideration of both risks and potential benefits.
Step-by-step guide if you plan to switch to another platform
1. Analyze all pros and cons
First, evaluate both the pros and cons of switching platforms. You need to be 100% positive it’s the right decision to make money. In some instances, considering the whole data transfer process, paying more for new integration on the old platform may be cheaper. However, given the potential for rapid business growth, it can be expected that the lack of certain features and different pricing schemes could impede your growth or cost you more in terms of new technologies. Several variables must be considered, so allot enough time and do your due diligence first.
2 – Find a new platform here.
You need to find the most worthwhile solution before you make a final decision. Create a shortlist of alternative systems and search to see if they have the functionality you miss on the current platform. Conduct a thorough analysis of their pricing strategy, as it plays a crucial role in most decisions.
Optimizing Costs with Arbitrage Tools
As you evaluate platforms, consider tools that can enhance your decision-making process, especially when it comes to cost optimization. For instance, using a Free Arbitrage Betting Calculator can help you analyze potential profits and savings when comparing platforms or campaigns. You can quickly determine which platform offers the best return on investment by inputting key financial data, such as commission rates or operational costs. This kind of tool is invaluable during migration, ensuring you make data-driven choices that align with your growth goals.
3. Negotiate the mechanism of migration
Negotiate all migration platform terms. Consider in advance if you need a temporary affiliate manager to help shift all the data to the platform you move to, including a platform management service, and automatically migrate the data. Check both technical and legal specifications. When you’ve selected a platform to negotiate the closure deal with them, ensure you have enough time to move your data and connect with your partner while still on the old platform.
4. Announce the news to the affiliates
Think about how your affiliates can influence you, come up with some benefits, and speak with them about upcoming changes. First of all, contact your main partners. If you are shifting to a different platform for improved conditions, there’s no need to worry; your affiliates will also gain from it. Only think about the terms for how to present these advantages.
In this phase, you might part ways with affiliates enrolled in your affiliate program that don’t work. On the contrary, it can justify re-energizing low-performing affiliates or those who no longer perform at all. The potential of a new platform may entice them to return to your program.
5. Develop new fabrics for marketing
It is not mandatory to change all of the content and marketing materials, but it is somewhat anticipated that a significant change, such as switching to a different platform, would be followed by something brand new. And that’s precisely what modern marketing collateral is. Refresh your new concept, develop new enticing catchphrases, and create new landing pages. You don’t have to go as far as rebranding this way, but you’re updating the materials that still help your brand and can draw more interest. It would also be another excuse to connect with your affiliates.
6. Check your marketing materials.
Since it’s not your first day, you’ve likely done some marketing, so all the top platforms and websites will have your info. To ensure that future clients and investors can Google you, update your web and social media listings. After completing each platform’s migration phase, review all of them and request updates to your profile with the appropriate links.
Any thoughts about where to migrate your affiliate program?
With the COVID-19 effect on the economy, the platform of migration platforms is at the top of the list between advertisers and partner program owners. If they had these thoughts before, but the notion of an expensive data transfer mechanism contained them, the focus has changed today. Certain advertisers or program owners now feel the need to change the platform more than ever.
Why Scaleo affiliate software?
Strong platform
Scaleo has always been the first to launch the most new technologies in the industry. Thanks to our team’s experience in this field, we effectively predict all marketers’ needs and are the first to focus on our platform. The platform features aim to simplify campaign management, automate repetitive work, and add AI to campaign settings to ensure higher ROI levels.
Available pricing models
Most long-established companies still charge clicks, which are not cost-effective, particularly when there is always a risk of fraud. Scaleo, in turn, provides a pricing policy where you pay based on your results. In this way, you secure against inflated fraudulent clicks or basic clicks that do not end in conversion. So, with Scaleo, you will win regarding how much you pay for the SaaS platform. For example, just two months after we moved to Scaleo, our client increased their net profit by 200 percent.
Transparent documentation and systematic review
Scaleo addresses the issue of lack of accountability in advertisement campaigns. As a SaaS partner marketing platform, Scaleo helps you to create a partner program where you are the sole owner and can access all campaign output data. You will no longer have to deal with secret statistics or incomplete information. Thanks to Scaleo’s 30+ data points, you can display the data from various angles. You can customize your reports and set the most critical indicator in front of you. The statistical architecture of Scaleo enables one to focus on the most important measures and organize statistical columns by order of importance.
Smooth migration:
You’ve already heard that the migration platform is a nightmare. We’re not going to lie. It used to be. However, with affiliate networks shifting channels, marketers switching to the affiliate platform to launch their partner services need a tool to simplify data transfer. And that’s how Scaleo came up with Anti Fraud Logic, the first technology on the market that automates data transfer and synchronization across systems. It seamlessly syncs various systems and pulls data from one system to another.
Curious, but there are still some questions left?
We understand it’s not an easy choice. How about we hold a chat in which our product specialist tells you all about running a partner program at Scaleo?
Leave the request, and you will receive more information about
How you would pay less for a subscription to the affiliate platform;
How you can optimize your ad costs for running ad campaigns and raise your ROI;
Finally, how to perform a smooth and stress-free migration platform.
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