Get ready for a big change in the online sportsbook world. Experts say the industry will make $1.0 billion in the first half of 2024. This is a 6% jump…
The Billion-Dollar Playbook: Sports Betting Marketing Strategies of the Industry Giants
The sports world is changing fast, with money playing a big role. Sponsorship money is now key, and it’s growing fast. The sports-sponsorship market is expected to jump from $63.1…
Beyond the Bonus: How Smart iGaming Operators Are Using Content to Crush the Competition
Every year, British people lose over £11 billion to gambling. That’s almost £164 for each person in the UK. The betting industry has made some people very rich. But it…
Checkmate Your Competition: The Casino Marketing Strategy That’s Reshaping the Industry
The casino industry in New Zealand is growing fast, with a 7.88% annual growth rate until 2027. This makes it a very competitive market. To stand out, casinos need to…
The $100 Million Mistake: What Top Casinos Know About Marketing That You Don’t
By 2024, online casinos will make US$36.7 billion worldwide. This shows how big the market is. But, it’s not just about spending money. Technology and data are key to success….
Free vs. Paid Affiliate Tracking Tools: Which Should You Choose?
Over 80% of brands have affiliate programs. Affiliate marketing makes up 16% of all online orders. It’s a big deal, with 40% of US merchants seeing it as their top…
Enterprise-Level Affiliate Analytics: Features and Solutions Compared
Did you know fines for breaking laws like GDPR and FTC guidelines can be up to $100,000 a month? The world of affiliate marketing is getting more complex. Businesses need…
Top 5 WordPress Plugins for Affiliate Link Tracking and Analytics
Did you know 84% of marketers think affiliate marketing is very effective? Big brands make 5% to 25% of their online sales through it. But how can you use this…
Best Affiliate Tracking Software for Small Businesses and Startups
Affiliate marketing is big, making up 16% of online sales in the US. It’s a strong marketing tool. But, setting up and running a good affiliate program is hard. You…