You’ve researched affiliate marketing and spent time creating a great review site to hear crickets once your website is up and running. Your SEO strategy may have plateaued, and you’re looking for new ways to attract attention to your platform. No matter the source, you’re hungry for clicks, impressions, sign-ups, and sales after the normal channels have been exhausted.
Most small businesses are aware of the power of Search Engine Optimization – the art of optimizing your site and content to attract search engines, bring more consumers to your site, and drive traffic to your content. Without question, conducting keyword research and optimizing content is central to any online marketing strategy. Likewise, paid ads on platforms like Google AdWords and Yahoo can also help drive traffic and boost your affiliate’s earnings.
SEO and AdWords are the jump-off points for affiliate marketers. Your material and any off-site marketing strategies are the sustaining energy that drives your SEO campaign.
If you’re trying to push traffic to your review pages or social media posts, or if you want those clicks that make a profit, there’s a lot more you can do in addition to optimizing your website.
Have you considered complementing your SEO effort with PPC, considering that 46 percent of clicks go to the top three paid ads in search engine results!
Have you ever partnered with bloggers or influencers to reach out to a wider audience?
How about attending an affiliate marketing conference to learn from the brightest industry. Yes, successful affiliate marketing may also involve some IRL interaction!
Driving traffic to your affiliate links takes a bit of effort, but you can do something with little experience and a limited budget. Let’s start driving more traffic to your affiliate content without delving into SEO’s messy business. Here are a few strategies that you can adopt right away.
Supplement your SEO strategy to PPC ads
It’s fairly common for affiliate marketers to deploy pay-per-click (PPC) ads to generate clicks on their content. You pay for better exposure in the search engine results. PPC ads are those that appear as people search for targeted keywords. Several sites are providing PPC. Place ads to draw users by browsing Google, Bing, and Facebook, to name a few.
How is PPC working?
With paid advertising, you pay the network every time anyone clicks on your ad. The price you pay for each search term (keyword) is determined by the market’s value. Many PPC marketplaces offer auction-style ads, where advertisers are bidding on keywords for their ads to appear in search engine results.
PPC
Year after year, statistics tell us that PPC is a reliable way to drive metrics, and it is also well known that PPC is not a viable choice for long-term affiliate marketers. As soon as you stop bidding on keywords, predict a traffic dip. That’s because you’re again dependent on your organic presence, your social media popularity, and your word of mouth to maintain your success.
With this in mind, it is recommended that you use PPC depending on your other methods. If you’re having a bad week, sure give PPC a shot, but bear in mind that unless your budget for your PPC advertising for your keywords is infinite, PPC isn’t sustainable in the long run.
Three steps to a good PPC ad campaign
Running a PPC campaign can be broken down into three stages. Choose where you want your ads to appear, create content for people to click on, and develop the type of ads that people want to click on.
Step 1. Choose a network
We stated that there were many places where you could view PPC ads. In short, we’re going to focus on the key platforms: Google AdWords, Bing Advertising, Facebook, and YouTube. First, let’s take a look at each quality to help decide which platform matches your needs.
Since Google handles the most online search queries, we’re going to start here. Google has a sizeable scope, which means that you’re more likely to find an audience for your ads, no matter how niche your niche is. Even if you have the least popular affiliate product, chances are that Google can do that.
Before you scramble over to AdWords in a frenzy, here’s some pause for thought; there’s no question that Google’s AdWords PPC platform is perfect for growing search visibility. But,-Google AdWords is a highly competitive site, with everyone competing for the Holy Grail-the top three rankings (paid) in their SERP.
To see a return from AdWords, you need a plan in place and a budget to stick to it. Fortunately, Adwords was developed to give advertisers a close grip on their spending, and within a few clicks, you can change your campaign spending when it suits you.
Grow your company with Google Advertising
In reality, Google is #1, but don’t be so hasty that you’re forgetting Bing. Bing has 63 million searchers that you won’t be able to navigate with a Google Ad. The best part of it? You’re not looking at anything like the Adwords market on the Bing Advertising PPC site. What’s more, Bing offers better targeting options so that you can be ultra-specific on who sees your ads, and generally, Bing provides a lower cost per click.
Facebook Ads
The supremacy of Facebook in the social media world makes it a strong outlet for paid advertising. One of the best things about Facebook Advertising is the opportunity to aim. With Facebook’s PPC tools, you can be more specific about small details such as language, gender, age, jobs, interests, and more, as illustrated below.
YouTube Ads Ads
YouTube is another common location for affiliates to put paid advertisements. Why? Why? That’s simple; you put ads for a devoted user looking for support and finding your content. Generally, YouTube users look up stuff they’re curious about, like a hobby or something that they’re interested in. They’re out there to do something, learn something or even buy something. This makes high-intent audiences of YouTube visitors. Targeting these people right, you can show them exactly what kind of content they’re looking for.
The downside, huh? If you don’t have a background in video production and editing, you’ll need a budget to make a good commercial for this site.
Irrespective of the platform you select, it is suggested to start small and scale to become more comfortable with your account and objectives.
Step 2. Send traffic to a particular landing page
Most people are searching for ways to help them in making a purchase and why landing pages are indispensable. A landing page is a standalone web page that appears in response to clicking on an optimized search engine, online ad, email marketing, or promotion. Creating a landing page with the answers the readers ask questions is vital for solving future visitors’ problems.
The related landing page will easily double your conversions compared to sending clicks to the home page.
Conversion rates are higher for advertisements that go straight into sales. Instead of sending people who click on your PPC ads to home, product, or contact pages, please send them to a dedicated landing page.
Step 3. Build your content for higher conversions
Not all PPC material looks like what we saw in the examples above. The contents will be shown differently, depending on your purpose. Above all, keep your customer in mind and keep the contents succinct, appropriate, and specific.
Google’s role in PPC affiliate marketing
Google has two types of PPC campaigns. They are based around Google’s advertisement networks: the Google Search Console, the Google Display Network, and the YouTube Network. These three networks cover all locations where your ads can appear, including Google sites and websites that display relevant Google ads.
Keywords are important for searching for network advertising. If you are confused about the most popular keywords on your website, Google Search Console will support it. When your Google Advertising campaign is launched, you can add or delete more keywords to increase your conversion chances.
Bing’s role in PPC affiliate marketing
Microsoft published several instructions for the successful copywriting of Bing Advertising. They recommend using the most common search query keywords of your visitors in the Bing Advertisements titles and text. Use the remaining characters to highlight your goods and advantages (rather than exclusive advertising language) and use persuasive action words to immediately inspire people to click on your ad.
Facebook’s role in affiliate marketing
Facebook Ads offer a range of formats, including video to view product features, an image to push users to a website or app, and a set of images to promote shopping. You can use it to view objects from your catalog of goods. To make sense of creating content that fits each format, head to the Facebook PPC Advertising Guide. This helpful post is filled with tips on the innovative and technological side of using Facebook Advertising for companies.
Facebook Ads are just like every other form of advertising; your ROI depends on the quality of your copy and your imagination. If you’re stuck with suggestions, think about mastering persuasion, infuse your Facebook Advertising with some classic concepts of persuasion.
YouTube’s role in affiliate marketing
Other forms of ads require clear static visuals. Of course, making YouTube advertising requires a little more focus, namely creating videos. There are many ways to make a video; use animation, stock images, or, most of all, with proper video production if your budget is going to run out.
Advertising on YouTube is, of course, somewhat different from classic paid social campaigns. You need to deal with unique creative constraints, and there are several ways to get acquainted with this site, including the numerous advertisement formats available. You should have some knowledge of video editing to make the most of YouTube’s paying opportunities.
Partners with writers and influencers
There was a time when publishers could push traffic on their own, but today they’re bloggers and social media stars. If you can afford to miss out on potential customers’ swaths through blog recommendations and social media, create alliances with the brightest stars that cover your niche.
One of the easiest ways to get attention and buzz is to get other bloggers to write about you. The more blogs and influencers that mention your website, your ratings, or whatever traffic you drive to your affiliate links, the better. This also comes back to your site in the form of a hyperlink. This is the text that people need to click on for more detail, such as the one below. Any such link back to your website is known as an inbound link, and it’s very good for SEO.
If you have a blog, just drive for sales this way. This segment focuses on how you can win lucrative partnerships to give your affiliate a much-needed boost.
What do bloggers have to do with me?
Blogs and bloggers play an influential role in every step of the way through the marketing and sales funnel. Likewise, social media stars are driving surprising metrics. Both of these crafts are sought after in the affiliated sector. This is not surprising; these online personalities can have a large, loyal audience with targeted and unique content.
A favorable node from an influencer who suits your niche will serve as a powerful way to persuade potential customers to visit your website and purchase the goods or services that you are promoting. Common partnerships include reviewing your website, recommending your blog, or even giving gifts to followers (such as your ebook) – think about it. Any mention of your site helps with your promotion.
Who’s that?
Influencers are people who have amassed huge audiences through social media like Facebook and Instagram. Social media has become highly shopper-friendly, and this is not lost on those referred to as influencers. Implementing a strategy that cultivates the leadership of social leaders in your niche will encourage the conversions of their followers.
Bloggers are also known to influence buying decisions. Bloggers may be considered to be the original influencers. Recent statistics on what a blog can do for business might astound you. According to statistics compiled by BlogHer, a publishing network of female bloggers, 87 percent of customers made purchases on the basis of a recommendation from a blog post. More than eight out of ten people trust blog posts and feedback when making buying decisions.
How to create a partnership
In the perfect world, bloggers will be more than willing to send you a supportive mention of a total stranger on their blogs, social media posts, and rest. This isn’t how it plays out. Bloggers have an audience that looks at them as thought-provoking leaders, and they’re going to want to make sure they hold that position. So how are you going to win these partnerships?
Ramp up your social events
Build some chatter around social media about your website. When a blogger tests your qualifications, everything from your website’s look to the quality of your content and the depth of your social interactions will influence their opinion about whether you’re trustworthy enough to work with.
Build content that makes your audience excited and passionate, and use that energy. -Only the best material is shared, and those feelings are shared more often. Your fans, for example, are more likely to share a piece that inspires awe. When was the last time you hit a boring or unpleasant part of the sharing button?
Another way to push for a share is to connect with your fans. It’s common practice in online marketing to ask your readers about stuff, such as if they’ve enjoyed a review of your new Xbox game. If that is the case, ask them to share your post and spread the word.
Don’t stop posting on your entries. Get out to bloggers via their social media platforms. Join them, comment on their best work, and let them know when you have something you think fits their requirements.
Don’t be scared of the long-form bits.
Some people are afraid that readers will lose interest if the post is too long, so they stick to smaller blog posts. It might come as a surprise that the longer content—between 6,000 and 10,000 words—is becoming a new standard. People get more sophisticated when it comes to the material they expect to see and start absorbing more words on the website, particularly if they get simple navigation.
With long-form material, you have more space to go deeper to fully answer the issue. There is no straightforward answer to anything when each reader’s condition is different, and longer-form content offers answers that can satisfy the most. Providing in-depth and actionable knowledge from one location saves people time compared to reading several short articles crafted with brevity in mind.
You may have written a longer piece that spreads to a blog published by someone major in your niche. Check the interest of their readers. If this is the sort of content that your readers will drink in, approach the blogger. They can have a backlink on the original blog (“for a more detailed description of XYZ, head over to (link to your blog). Or you might consider publishing a guest blog post that includes a backlink to your leading site.
Customize the contents
It can be tempting to use software to relay your new content to your social media. These tools can catch the bits of your article, such as the title and meta description. Automating aspects of website management have their advantages, but auto-generated content falls flat. Customized posts are getting stronger responses and more shares. What’s more, bloggers are going to verify if your social partner is going to partner with you. What’s the point of a backlink from a platform without social media traction?
With this in mind, think about making the titles interesting, and tailor the post descriptions to the audience of the website. Apart from Twitter, most platforms allow you to post an embedded video or a featured image. If possible, use eye-catching graphics to attract people to your posts.
Using the visuals
It’s not just social media posts that take advantage of the visuals. Humans are drinking in exciting pictures. Your website graphics bring your material to life and help people appreciate what they’re reading.
Have you had enough of your website to look-wise? Relevant images put on a web page make written content more attractive and interesting.
How to Screen Bloggers?
The blogger you choose would, of course, be determined by the types of items you endorse. Are you looking for a tech expert, or does your mom’s blogger suit the bill? Whatever the niche you’re working in, you’re going to have to create a blogger outreach list. You may have already searched Google for potential bloggers in your industry, but how do you decide which one to hire? Please search for the following:
Relevance-The most important thing is that they target a similar demographic that you want to draw. Build a list of writers who impact your group and review their most recent posts to ensure that their subjects are important. For example, if you are promoting “underwater headphones,” the search would most likely include general audio reviewers and bloggers. In this situation, the most important blog would be one that focuses on swimming or sports culture. Search engines can also return music accessories and sports equipment blogs.
Date of the most recent post-Make sure your blog is still running. Ideally, their most recent place should be in the last few days.
Frequency of blog posts-Check out their post frequency. Ideally, every week, you’ll see about 3-4 entries. If they post less, there may be a good reason to do so. Some bloggers favor a more important weekly post that goes into more detail on their chosen area.
Audience engagement-Assess the traffic on blogs and social media scope. We’re talking about blog posts and social media discussions. Are there multiple responses from the posts? Have social media sharing options been included? If so, how many times have Facebook, Twitter, Linkedin, etc., been shared?
Contacting bloggers should be fairly straightforward, given that they are naturally social beings. With a little testing, such as searching their social network accounts, you can find a contact form to handle Twitter. Or email address, please.
When you’re happy with your lineup of possible applicants, it’s time to get in touch. To save everyone’s time, prevent misunderstanding, and start building a paper, there are some things you should include in your email address.
Develop Report-not It’s good enough just to mention the latest post to shape a link building relationship. Bloggers are fairly used to cold emailing strangers with a courtesy comment and asking for links. Refer to the recent pieces they’ve written and let them know that you’re also a favorite if you have something good to tell about their web design, writing, audience, etc. It’s never hurt to express a compliment. This way, instead of going straight to business, you can warm up your relationship.
Convince-Why are they expected to work for you? Working with bloggers is about forging relationships. It’s awesome for you to feature your home decor website, but they’ve got a lot to lose if their audience doesn’t get into it. Start with what sets you apart from the competition and why exactly their followers will fall over themselves for your reviews/blog, product landing page, etc.
Offer something-If you want them to have a link or suggest your review site’s content. How can you help them out? When you reach out to a blogger, give something back. Start asking yourself, “What’s in it for them?” A backlink is a good place to start or a free copy of any tools you have that could persuade you. How about a guest blog post, huh? (more on that later).
There is an array of online newsletters covering everything from Star Trek figurines to last-minute flight sales. Reach out to the related newsletters if you have any in your area.
If you looked far and wide and found nothing to compliment your niche, that’s an opportunity for you to shine and build something unique.
Write a newsletter of your own
There’s no newsletter like that. Design characters, tone of voice, frequency, etc., will vary depending on their target audience’s needs and wishes. Irrespective of your niche, certain elements are required to make a good newsletter. To create your newsletter from scratch, please be sure to include the following:
Get creative with the headlines.
Enter your reader to open your email, and make sure your headline reflects the content. For people to open your email, your content needs to be truly interesting, not just a sales pitch. On the subject line, offer something informative, something amusing, something provocative. Whatever works best, as long as you’ve ignited their interest. Make sure you follow through on the commitment of your subject.
Inform yourself
The most successful newsletters are informative, not sales-driven. How much do you neglect your mailbox of sales, promotions, and special offers? -Look for a 90/10 split, 90 percent of the details, and the remaining 10 percent based on sales. With this balance, the instructional content will drive sales instead of a bog-standard copy of the product.
Demonstrate authority;
They will also allow you to demonstrate knowledge and authority in your niche. Tell people why some goods are popular, why some materials are better at work. A newsletter will differentiate your review site and forum, wherever you serve affiliate links from everyone else out there.
Be important and consistent;
For example, your content should be customized to suit your target audience. Be sure to publish regularly, be it every Friday, twice a week, or once a month.
Keep this tidy
The format should not be cluttered, confuse or overpower possible leads, and risk unsubscriptions.
Attach a stand-up call to action
What action do you want the reader to take? Give them a straightforward direction to do that. Your call to action button should be easy to understand in a few terms. The CTAs appear prominently on the page and stand out from the rest of the material. Learn more about effective calls for action in our guide to building an effective landing page.
The function of the associated newsletter
Some of the affiliates send out a newsletter; most of them smell. If you don’t have the time to get together a form of a newsletter that will engage your readers rather than irritate them, someone else’s feature. Let’s presume you’re a makeup-focused affiliate marketer. What about having your website featured as a good reviewer in someone’s newsletter in a similar field? People interested in hair care products, skincare, or nails, for example, are likely to enjoy makeup.
Targeting more full groups of people is a perfect way to increase traffic to your site. How are you going about that?
We’ve been talking about targeting and demographics-The first call port is looking at who’s generating content that appeals to your audience.
Next up, make contact-Introduce the type of content you specialize in and be straight out of what you want from this contract.
Negotiate-How will they profit from it? A solid tactic is to barter a spot in your newsletter for the same slot in theirs.
Writer tips to endorse affiliate links
You’ve identified the publications that you want to partner with, so the next move is to compose content that works to support your affiliate links. How do you write content that helps you achieve your goals? Take the following.
Know your things
Study the affiliate goods in more detail. The purpose is to provide readers with new knowledge, not to regurgitate what they may already believe. Your expertise is a distinct selling proposition. The unique value you can offer, the better your chances of winning their confidence and inspiring them to purchase or take some other action that the article is driving.
Emphasize the benefits
Why are you paying for a service or purchasing a product? It’s always that you overcome a dilemma that you face or change your life for the better by doing so. What kind of issue can be solved with the product or service you are promoting? Identify that, and you’re halfway through there. Explain this in simple and attractive prose.
Take your inspiration
If you don’t know how to write or find it hard to get started, take inspiration from popular bloggers and posts that cover your niche. How do they cover themes? Do they follow a specific writing style that you can use to fulfill the standards of the audience? You might want to build something that is strikingly different from the average writings of the industry.
Get to know the platform.
Study the platform specifications. Look for items like the chosen duration of the post, how many links you can provide the most desired topics to cover, etc.
Spread your term
Don’t forget to list your external publications in your own blog posts! This will have a positive influence on both your SEO and your credibility.
Attend trade fairs & Affiliate conferences
Of course, making money is the driving force behind affiliate marketing services, and that’s all the motivation to join an affiliate marketing conference. Take the chance to develop your network, learn a few things, and go home with several exciting new business opportunities.
Who’s going to these events?
You’re going to find a mixed community of dealers, sellers, and affiliates, of course. Almost every online business marketing product can find value in attending one of these events.
Take the opportunity to learn more about the industry and generate additional value for your company. Think about it, when was the last time you had a new face-to-face business relationship?
It’s fun to talk to like-minded business people to get fresh insights, new ideas and learn about what they’re doing. This can be unexpectedly refreshing for an affiliate marketer who has become too used to the sometimes faceless world of web-based communication.
Reasons for attending an affiliate trade show
Affiliate marketing is a big business these days, with an expanded menu of trade shows and conferences to fit. Let’s look at how participation in these events is advantageous and can help you gain traction for your content:
Discover the latest news in your business
There are exclusive activities in which affiliates obtain unique access and insight into the affiliate marketing industry’s future. Stay at the forefront of the industry by using the latest technologies and developments to help affiliate marketers drive more traffic to unique websites, blog posts, etc.
Visit the show floor developers offering demonstrations of their applications and services for the latest ways to track links and sales, Ad analytics tools to track the rivals, affiliate link cloaking software, and so on.
Attend conferences and seminars
Affiliate activities are the best in affiliate marketing. By attending workshops, you can hear experts offer real-world examples that are important to your work. Discover their recommendations firsthand and apply them to your company.
The Affiliate Summit 2019, for example, features guest speaker Neil Patel (a top influencer on the web, according to Forbes – and listed by the United Nations as the top 100 entrepreneurs under the age of 35). Any information gleaned from this man is worth a trip alone.
Get inspired by this.
Discuss current trends and share new ideas and techniques with people involved in affiliate marketing. It’s worth hearing the struggles and success stories of others. You are likely to discuss your struggles, and by holding discussions, you can discover new ideas.
Don’t miss a chance to meet high-volume content creators and inspiring influencers. –What’s the best thing about listening to enthusiastic affiliate marketers fired up for their job? -It is infectious. You’ll leave them inspired to succeed.
Enjoy it yourself!
Of course, conferences are focused on getting ahead in the affiliate marketing industry, but that doesn’t mean you can’t get lost and have a fun time. You will also find conferences that provide ‘networking time,’ but take the opportunity to involve people in your company in a more relaxed atmosphere.
Expect a reliable downtime schedule. Expect the end of the day to have drinks, parties, and structured events that have enough opportunities to mingle in a more relaxed atmosphere. The European Summit in Sitges just outside Barcelona, for example, has a relaxed kick-off with enjoyable events, followed by two days of seminars, product exhibits, and networking opportunities.
Apply to your company what you learn
According to the Affiliate Summit, “The best trade shows are those where you can leave the show with some actionable plans, execute those strategies, and then quantify the impact.”
You’ve studied the speakers of interest to you, and you’ve had the opportunity to listen to them and take tips from other affiliates you’ve met along the way. Conferences offer a valuable opportunity to learn firsthand and apply new techniques to your affiliate initiative. Don’t let the experience go to waste.
What event am I attending?
There’s no lack of activities to attend. Conferences range from large gatherings covering every industry imaginable niche to more specialized events with a specific emphasis. The Phoenix Forum, for example, is a small but devoted community of dating affiliates, advertisers, and operators. The Affiliate Summit is a much larger annual affair. The gathering, held in New York City this weekend, covers all facets of affiliate marketing.
How are you going to find anything for your vertical industry? Google has a smart idea of your niche + affiliate conference. If you’re just interested in learning more about getting yourself into the affiliate industry, attending a more general conference could suit the bill. You can search what’s going on locally, or you can throw your netback and make a weekend.
When you’re in there
Now that you’re sold on attending a competition, how do you plan for the event? Planning, as with all meetings and activities, is key:
Create a list of the most valuable sessions for your niche, mark certain times in your calendar.
You will also find that you will have free admission to an event if you are a hosting affiliate. If this is not a choice, make sure you purchase tickets for events early for discounted ‘early bird’ prices. For example, the ICE Totally Gaming & iGB London Affiliate Conference (LAC), which attracts gaming and casino affiliates, provides free entry to its affiliates.
Book workshops that you would like to attend as soon as you can to prevent disappointment.
Accommodation-Secure a meeting room if necessary. You could get a discount rate, plus, because you’re on-site, you can retire for a break in your room during a day of rest or work.
If you’re on your own and have a squad, take notes and more information to get them back.
Summary
Suppose people can find your affiliate links or be introduced to your website. In that case, they can make or break your affiliate marketing career; after all, you can’t make sales without visitors. Luckily, driving high-quality traffic is not rocket science with the right strategies in place.
With the strategies listed, draw your attention to your affiliate program. Suppose you’re working on attracting people to your review section, clicking on your social media links, or stumble on your landing page. In that case, it’s about making every effort you’ve created. In this article, we outlined four ways to do just that, all focusing on targeted traffic.
To recapitulate:
- Consider PPC advertisements, choose the right medium, and create ads that suit the criteria.
- Partner with bloggers and influencers-get the right people to talk about your content.
- Media Placements-Get your head to some important PR for more online visibility.
- Get the fuck out there! Attend related trade shows and conferences to get in touch, get ahead of emerging trends, and get the advice of trailblazers in your profession.
Building traffic could be a slow operation. Be patient, and stick to it. The most productive way to move traffic is by targeting more than one road. Try to test a few of the ones you described, and figure out what works best. By integrating a few of these strategies with a robust SEO approach, you’ll be on the fast track to push more clicks and convert.