The Impact of iOS 14 on Affiliate Tracking: Solutions and Workarounds

When iOS 14 came out, 70% of Apple users stopped sharing data with apps. This big change in how users want their privacy has shaken the affiliate marketing world. It used to rely on IDFA for tracking and improving campaigns. Now, marketers are wondering how to keep up with these changes.

Apple’s new App Tracking Transparency lets users control their data. They can choose to let apps track them or not. This has made it harder to track how well affiliate campaigns are doing. Marketers are looking for ways to keep tracking and measuring their success while also respecting users’ privacy.

What is SKAdNetwork?

The iOS 14 update changed how we handle user privacy. It made it harder for apps to track users. This is because of the App Tracking Transparency (ATT) framework.

Before, the Identifier for Advertisers (IDFA) helped track user actions. But now, Apple has SKAdNetwork. It’s a way to track app installs without knowing who the user is.

Here’s how SKAdNetwork works:

• Ad networks need to sign up with Apple and get an Ad Network ID.
• When a user installs an app after clicking an ad, Apple sends a report to the ad network.
• This report comes up to 24 hours later and doesn’t share any personal info.
• Advertisers can get up to 64 different pieces of data from these reports.

SKAdNetwork is a big change from the old way of tracking. It puts privacy first. Now, affiliates and advertisers need to find new ways to work together.

Switching to SKAdNetwork brings both challenges and chances. By learning about this new way, affiliates and advertisers can keep doing well in mobile ads.

Challenges Posed by SKAdNetwork

Apple’s SKAdNetwork tries to solve privacy issues but brings big challenges for affiliate marketers. It has delayed postbacks, limited data, and more fraud risks. These issues can hurt how well campaigns work and make it hard to make smart choices.

The main problem is the 24-48 hour delay in postbacks. Advertisers can’t watch how campaigns do in real time. They also can’t spot fraud fast, which is key to keeping campaigns profitable. SKAdNetwork’s way of tracking, using device language and IP address, isn’t as good as the old IDFA method. This makes it tough to know which ads led to sales.

There’s also a big worry about more fraud. With less clear data, spotting and stopping fake ads is harder. This could mean throwing money away and making campaigns less effective. These problems with SKAdNetwork can really hurt how well affiliate marketing does.

To beat these challenges, affiliate marketers need new ways to keep their campaigns strong. They must find ways to work well with SKAdNetwork’s limits. This will be key for affiliate marketing to keep doing well.

iOS 14 affiliate tracking

The iOS 14 update changed how we track user behavior. Now, users must agree to be tracked across apps and websites. This means most iOS 14 users won’t let us track them, making it hard to get user data.

Affiliate marketers must now find new ways to track. They can’t rely on IDFA and cross-app data anymore. This change forces them to adapt to a privacy-focused world.

After iOS14.5, tracking apps saw a big drop. Apple’s SKAdNetwork now takes 24 to 48 hours to report conversions. Mobile Measurement Partners (MMPs) help see how campaigns perform better.

Affiliate networks are using MMPs to improve tracking. While we can still see some data, it’s not as detailed as before. Advertisers are working with MMPs to get more insights.

Acceleration Partners suggests focusing on mobile conversions after iOS14.5. This means looking for partners who drive mobile sales.

Now, we should look for mobile and CPM-based partnerships. Top app affiliates need to use brand affiliate tech for accurate tracking. Over 90% of users chose not to be tracked after iOS 14, more than expected.

Advertisers are spreading their ad spend to platforms like Google. Google’s remarketing features are better. Companies are also using Google Analytics with UTM parameters for Facebook tracking.

Using owned data for lookalike audiences and retargeting still works. First-party data is key for marketing now. This shows how important it is to have our own data.

Offerslook’s Approach to Solving Core Issues

Offerslook is a top affiliate network that tackles iOS 14 challenges head-on. It works with many advertiser platforms to find new ways to help marketers. Offerslook makes sure data tracking is right and easy to use, fixing iOS 14’s main problems.

Offerslook teams up with industry leaders and keeps up with updates. It wants to give users the tools to keep their marketing going strong, even with privacy changes. The platform is all about reliable solutions and staying current with tech.

Offerslook makes sure marketers can still get the data they need. This lets them make smart choices and keep their campaigns going. It’s all about helping users deal with the digital world’s changes.

With iOS 14, Offerslook is a key player in solving problems. It offers solutions and works together with others. Offerslook helps its users adjust and do well in this new setting.

Rethinking Attribution and User Privacy

The iOS 14 update has changed how we look at attribution models and user privacy. SKAdNetwork has limits, and more people are choosing not to be tracked. This makes old ways of tracking less useful.

Affiliate marketers need new ways to track how users interact with brands. They should use multi-touch models. This helps see the whole journey a user takes before buying.

Also, focusing on user privacy makes first-party data very important. Affiliate marketers can use this data for better targeting and personalization. They don’t need third-party data as much anymore.

It’s key for affiliate marketers to keep up with these changes. By changing how they track and focusing on privacy, they can keep their campaigns strong. They can also build strong relationships with their customers.

First-Party Data’s Growing Importance

The iOS 14 update has made first-party data very important for digital advertisers. This includes affiliate marketers. Users are now more careful about sharing their info. So, collecting and using first-party data like email addresses and purchase history is key for targeting and personalizing ads.

Affiliate marketers need to build strong bonds with their customers. They should collect first-party data through emails, loyalty programs, and in-app actions. By using this data, they can make their campaigns more targeted and effective. This is true even when they don’t have as much third-party data.

The role of first-party data in digital ads will keep growing. Affiliate marketers who use this data well will do better. They’ll be able to meet changing data rules and give their audience personalized experiences.

After iOS 14, affiliate marketers must focus on getting and using first-party data. This way, they can keep their ads targeted and effective. They’ll stay relevant and successful, even with new privacy rules and data laws.

Adjusting Campaigns for iOS 14

Apple’s iOS 14 update has changed mobile ads. Affiliate marketers need to adjust their plans. The update blocks the Identifier for Advertisers (IDFA) and App Tracking Transparency (ATT).

To adapt, start by verifying your domain with Facebook. Focus on the most important events to track with the Facebook pixel. This ensures accurate data, even with less info for iOS 14 users. Also, use value optimization to target the most valuable users.

Consolidating campaigns is another key step. Combining efforts into one helps use the data better. This way, you can make smarter choices despite iOS 14’s tracking limits.

Finally, be ready to change how often and when you optimize. The iOS 14 update causes delays and changes. Being quick to adjust is key to keeping your campaigns strong.

By making these changes, affiliate marketers can keep their Facebook ads effective. Being quick to adapt to new changes is essential.

Utilizing Multiple Data Sources

The iOS 14 update has changed how we look at data. Affiliate marketers now need to use more than one source to understand their success. By checking data from Google Analytics, website earnings, and lead numbers, they can see their whole business impact.

Using many platforms helps affiliates spot trends and make smart choices. Even when some data is hard to see because of iOS 14, they can still get a clear view. This is thanks to data from Google Analytics, website earnings, and lead numbers.

It’s key for affiliate marketers to use different data sources to keep up with changes. By mixing insights from various places, they can see how their work affects website revenue and lead volume. This helps them improve their plans for the future and grow.

Conclusion

Apple’s iOS 14 update has changed the game for affiliate marketing. It has brought both challenges and chances. I’ve learned how important SKAdNetwork and first-party data are now.

Using Offerslook’s platform and changing my tactics has helped me keep up. It’s key to be quick to adapt to new changes in digital ads.

Even though iOS 14 has shaken things up, I’m hopeful for the future. I plan to focus on privacy and keep up with new trends. I’m looking forward to seeing how the industry will grow and meet new needs.