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Affiliate Marketing For Shareholders – What Matters? (Case study 2020)
Unfortunately, confidence in marketing leaves something to be desired. Year after year, in the poll of the market research firm GfK, marketers…
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How to Make Optimal Use Of Lead Forms In Affiliate Marketing?
The new lead forms extension in Google Ads is a useful addition for B2B companies. What about lead generation options now? This…
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What Is Performance Management?
We are working with performance indicators. Organizational design and corporate culture as success factors. Performance management and continuous improvement of results. Behavior,…
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Performance management beyond basic KPIs
For many businesses, the market in which they operate is becoming increasingly dynamic and faces increasing challenges. Demanding customers, shorter lead times,…